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Hospitality business named for Warbirds Show.

[15 December 2009] [2,467 views] [No Comment]

Premium hospitality company Good Group Ltd has signed a deal to become a major sponsor of one of New Zealand’s iconic events, the Warbirds over Wanaka International Airshow.

The Queenstown-based company, which owns bars, restaurants and liquor stores throughout New Zealand, is a major sponsor of the bi-annual Warbirds over Wanaka (WOW) for 2010 and 2012.

Good Group Ltd (GGL) will provide an innovative range of mobile hospitality venues at the event, which will be held over Easter 2010 from April 2-4 and attracts more than 100,000 people through the gates over the three days.

GGL has secured exclusive beverage pourage rights for the event and has sole responsibility for the provision of beverage services.

GGL venues will include The Travelling Goodbar Marquee which will be open from 9am to 5pm daily. One-day tickets are $120 and include access to the event, lunch and afternoon tea from Good Group restaurant Botswana Butchery, two free drinks on arrival and entertainment.

The company is also introducing The Nation Bar, the only one of its kind in Australasia. The premium mobile multi-function venue caters for up to 400 people and is being brought down from the North Island for the occasion. GGL is partnering with DB under the Heineken brand to bring The Nation Bar to Wanaka.

The Nation Bar has previously been popular at events such as the Michael Hill NZ Golf Open, but this will be the first time WOW will offer a high end public bar.

Betty’s Liquorstores, also owned by the company, will be operating kiosks across the site to ensure guests have easy access to food and a full range of beverages, including non-alcoholic drinks, beer and wine as well as fast food and confectionary.

The company will also host a ‘first’ for the event – the ‘ Regional Food and Wine Expo. The expo will feature 25 stalls inside Hangar 6, showcasing some of the best food and wine from the region. There’ll be a selection of mouth-watering morsels from Botswana Butchery and will exhibit its own wine and water range including Mount Charlotte and Wild Fire wines and Hydrate and Rockpool waters.

CEO Russell Gray says the company is thrilled to be partnering such an iconic event.

“Warbirds enthusiasts and aviation lovers come from all around the world to this amazing show,” he said.

“We’ll have an extensive range of food and beverage on offer for guests this year at premium vantage points around the airfield, and we want to encourage people to explore and make full use of our facilities.

“We pride ourselves on creating and delivering the ‘wow’ factor with all of our hospitality venues, from service to décor, and we’ve worked hard to ensure our travelling bars are unique, fun and exciting.”

WOW CEO Roger Clark said he was delighted to have the support of Good Group.

“We’re rapt to have Good Group on board because I believe they’ll take our food and beverage standards to a whole new level. They’ll also be helping us to look after our 300 volunteers during the event which is fantastic. It takes a lot of people and hard work to make this show happen so it’s great to know that we’ll have an upmarket way of showing our thanks.”

Warbirds over Wanaka is expecting more than 100,000 people through the gates over the three days and the show promises to be one of the best yet, with appearances from four different airforces from around the world.

General admission to the show is $70 for adults and $10 for children. For tickets to the Good Bars Marquee phone (+64 3) 450 0450.

Bus transport will be provided from the show back into Wanaka at the end of each day.

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