For the first time, IATA is bringing together over 600 industry leaders, IATA experts and partners at the World Passenger Symposium in Singapore. This conference will set the direction for sustainable profitability while improving the customer experience.

Tony Tyler, IATA’s Director General and CEO, will be addressing the conference, followed by a panel of industry CEOs who will share their views on the challenges facing the industry in a tough economic climate. The event will be structured around two themes: the “Profit Stream” will give a unique insight into the revolution currently taking place in terms of distribution and ancillary sales with experts from all areas. It will also cover how the revenue management function is adapting to these changing times; and of course we will not forget to share views about how social media is influencing travel purchases.

Some of the prominent speakers that we were able to secure for this stream include

Tengku Dato’ Sri Azmil Zahruddin, CEO of Malaysia Airlines, Peter Belobaba, Principal Research Scientist MIT , Garry Kingshott, CEO Advisor Cebu Pacific or Chris Tarry CEO of CTAIRA to name just a few.

The “Customer Stream” will focus on the changes currently taking place around the passenger experience and the revolutions that lie ahead. IATA will showcase its vision of the security experience, the Checkpoint of the Future. This proposes a fundamental rethink of the 40-year-old checkpoint concept, introducing a risk-based approach to security and the prospect of passengers passing security without stripping or unpacking. Other areas of the passenger experience will also change. With a unique permanent identification for bags, lost luggage will be a thing of the past. During the IATA Simplifying the Business Think Tank, representatives from various member airlines, including Air Canada, Air France, Air New Zealand, British Airways and Emirates, will share the top priorities that will radically change the way we do business over the next decade. The conference will finish with a closing session in which the main challenges and issues of this event will be identified and IATA will define clear commitments on these issues, to be reported on at the 2012 World Passenger Symposium.

www.iata.org/pax2011

ENDS